150 YEARS OF 501 LEVI’S
THE BRIEF
To celebratE 150 years of a true original 501 jeans, we extended the campaign onto the famous red bus and black cab/taxi in london.
THE GREATEST STORY EVER WORN
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501 LEVI'S 150th
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THE GREATEST STORY EVER WORN • 501 LEVI'S 150th •
Head of creative: Hayley Shield
Design: Sander Gee Ltd
Marketing: Maxime Fumaneri
Production manager: Catherine Thome