Burberry Women’s Winter Prorsum Report 2014

FashionPresentations
Written By Sander Gee

Developed for Burberry’s London HQ, this report translates the Burberry Prorsum Women’s Runway 2014 showroom into a durable internal visual system. The work goes beyond documentation, capturing the strategic logic behind the visual merchandising. How silhouettes, materials, colour stories, and product groupings were curated and positioned within the space.

By photographing, editing, and structuring the content into an InDesign report, the physical showroom was transformed into a reference tool to support alignment, continuity, and future creative decision-making. The final 27-page PDF ensures the creative intent of the season lives on beyond the temporary installation.

Sander Gee

A Belgian Creative Director and Graphic Designer from Antwerp, living in London since 2012. Has extensive knowledge with brand management and over a decade experience working across a range of international organisations.

I’ve worked across Western Europe, North America and Asia with key companies within the luxury fashion, sports and music industries. Key names include - Burberry London, Ozwald Boateng, J.W.Anderson, Tom Dixon, Liberty London, Levi’s and Hennessy.

http://www.sandergee.com
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