Designing the 2nd edition of The Red Bull Vél'eau in Belgium. A wacky obstacle race event using custom homemade tandems.

From visual brand identity ideation to sampling products, full production and successfully launching the products online.

Car wrapping design for Mini Big Love Boat in Belgium

This is my personal shortlist. No faffing’ round, 10 books I genuinely love and say: read these.

The question is: Does a Creative Director design?

This report was created for Burberry’s London HQ as an internal visual merchandising reference. I captured and edited the imagery on site, documenting the Burberry Prorsum Women’s Runway 2014 showroom in detail.

JW Anderson x Selfridges Designer Studio

Same restaurant. New branding.

This project started with a simple but critical problem: legibility. The original logo of this independent sushi restaurant in Peckham lacked clarity, leading to frequent misreading and weak brand recognition.

The creative direction extended far beyond the documentary film itself. At the request of director Cédric Warlop, I led the development of a modular visual system to support and amplify the documentary.

Back in 2017, I visited Berto, one of Italy’s oldest and most respected denim mills, founded in 1887.

A new chapter for Corthay in London. Cifonelli welcome @corthay_london into their space, bringing together two expressions of timeless style and exceptional craftsmanship. Store photography by Sander Gee Studio

Discover the thoughtful design process behind the "More Than Basketball" workbooks created to boost young athletes' mental resilience and personal growth on and off the court.

LONDON’S GOT GAME

Hennessy and NBA unveiled the UK’s first floating basketball court on the River Thames in London, in celebration of the NBA’s 75th Anniversary Season and the 2022 Finals.