We developed a distinctive brand identity for St. Beex, a Miami-based label with a strong commitment to craftsmanship and timeless menswear. Initially brought on to create a logo and visual identity, the project quickly evolved into a deeper branding journey—one that defined not just how the brand looked, but what it stood for.

To truly understand the essence of St. Beex, we took a hands-on approach, traveling to Miami to immerse ourselves in the founder’s vision and the brand’s ethos. This led to a strategic shift: instead of just designing a visual identity, we built a foundation rooted in purpose—honoring traditional garment-making techniques and steering away from fast fashion.

Beyond design, we played a key role in shaping the brand’s roadmap, from defining core values to setting long-term objectives. Leveraging industry connections, we introduced St. Beex to expert menswear designers and renowned Italian manufacturers, ensuring that the brand’s commitment to quality was more than just a statement—it was woven into every piece they produced.

This holistic approach resulted in a brand that doesn’t just look refined but is built on authenticity, craftsmanship, and a clear vision for the future.