BMW x TOMORROWLAND installation at Brussels Zaventem Airport.
Had the opportunity to design this campaign and installation at Brussels airport for @bmwbelux and @tomorrowland
For this year’s collaboration between Tomorrowland and BMW, we created a magical forest presenting the new BMW X1 at Brussels Airport. Uniquely for the highly secured location, a waterfall of exotic flowers was growing from the JCDecaux billboards. The dreamy BMW X1 was surrounded by lilac trees, plus iconic Tomorrowland butterflies. Fashionable pastels and an eye-catching chameleon effect completed the theme of the model. Everyone could share their message of #unitedinjoy, which was featured on the first-ever iX1 in the ‘Magical Forest of Joy’ co-created by Steve Aoki at Tomorrowland. On top of that, you could win a festival trip to check out the magic in person. Because joy shared is joy multiplied.
Joy shared is joy multiplied.
#unitedinjoy
BMW x Tomorrowland: The Magical Forest
