Considering that not every birth is the same,
we curated this box to meet the most common needs of a person's postpartum journey — keeping the potential for waste as minimal as possible.
Design Brief
Logo Design: The journey began with crafting a unique logo that embodies the essence of Coco Birth Box. The goal was to create a symbol that is both elegant and nurturing, reflecting the brand's commitment to supporting new mothers.
Packaging: Next, I designed the packaging, ensuring it was not only visually appealing but also functional and eco-friendly. The packaging needed to convey a sense of comfort and care, mirroring the brand's values.
Social Media Content: In today's digital age, a strong social media presence is crucial. I developed engaging and visually cohesive social media content to connect with the target audience, build community, and promote the brand effectively.
Brand Identity: Establishing a consistent brand identity was key. This included selecting a color palette, typography, and visual elements that align with the brand's mission and appeal to its audience. Every touchpoint was designed to ensure a seamless and recognisable brand experience.
Website Design and E-commerce: A significant part of the project was designing the website and setting up the e-commerce platform.
