ELITE ATHLETES
Transforming a Vision
into a Bold Brand Identity.
Taking basketball in Belgium to another level.
Role: Art Director & Graphic Designer
Duration: September 2010 – Present
Location: Antwerp, Belgium
Website: eliteathletes.be | eliteathletesonline.com
Elite Athletes is a pioneering basketball brand focused on elevating the next generation of athletes through innovative training programs and events. As the Art Director and Graphic Designer from the company’s earliest stages, I have played a significant role in crafting the visual identity and shaping how people experience and connect with this brand's distinctive values.
Scope of work:
1. Brand Identity Development
Developed a distinctive brand identity during a time when nothing like Elite Athletes existed in Belgium.
Conceptualised and executed creative campaigns for advertising and sales materials that defined the brand’s voice and visual language.
Directed the branding of national and international basketball camps.
2. Apparel Design
Designed apparel with an “outside-the-box” approach, aligning with the brand’s unconventional philosophy. Some designs were ahead of their time, successfully resonating with the audience when revisited in subsequent launches.
3. Belgium Got Game (2012 & 2016)
Directed and managed the campaign visuals for Belgium Got Game, one of Belgium’s largest basketball tournaments.
Collaborated on event design, including custom basketball courts, a dynamic dunk contest, and appearances by international professional basketball players.
4. Collaboration with Founders
Working closely with the founders of Elite Athletes to ensure alignment with their vision and deep understanding of the target audience. This close partnership allowed creative freedom while fostering a shared commitment to innovation and excellence.
Services:
