TFIOM®
The Future Is On Mars has landed in London.
The Future is on Mars marked an exciting milestone with the brand’s first-ever pop-up in London, hosted at the iconic Selfridges department store.
TFIOM® IS A DIVISION OF MARS REEL MEDIA CORP; A YOUTH MEDIA COMPANY BACKED BY WARNER MEDIA, LEBRON JAMES, MAVERICK CARTER, DWYANE WADE, KEVIN DURANT, AND NAS
TFIOM® (The Future is on Mars®) is a luxury brand with a mission: to inspire the next generation to "pursue their Mars." Rooted in the creative hubs of Los Angeles and Milan, and led by designers with pedigrees at Gucci and New Guards Group, TFIOM® weaves celestial imagery, modernism, and expressionism into its collections.
In partnership with Selfridges London, TFIOM® brought its vision to life through an immersive experience. The activation blended art, fashion, and media, translating the brand’s ethos into a striking, interactive installation that captured the imagination of a global audience.
The Brief
Develop *The Future is on Mars®*’ first-ever pop-up retail space within the iconic Selfridges & Co department store. The objective is to introduce the brand, its ‘core’ product offerings, and its unique culture to a UK audience, establishing a strong presence and connection with this new market.
Deliverables
Design
Positioning statement and in-store ‘tone of voice’
Print & production
Installation, de-rig and disposal
Services:
Objectives
For the Customer:
The proposition for The Future is on Mars must clearly convey the brand’s values and purpose without appearing overly grandiose or self-righteous. The goal is to inspire individuals to embrace a shared ambition and a set of simple yet powerful beliefs. By wearing the brand, customers become part of the narrative, embodying the story in their own lives.
For the Brand:
The initiative should act as a guiding mission, uniting the brand’s messaging and content while offering a foundation for future creative ideas and endeavours.
Mission to Mars:
This campaign aims to establish a compelling narrative that aligns customers and the brand with a bold, aspirational vision for the future.
Credits
Client: The Future Is On Mars, Selfridges Creative & Design: Sander Gee, Chris Walsh– Mr.W Production: Steel Creative Network