LANVIN

130 ans Lanvin.

Lanvin Paris 130th Anniversary.

To celebrate 130 years of Lanvin Paris, the iconic fashion house crafted a series of limited-edition pieces inspired by its rich archives. In collaboration with Lanvin, we designed and produced a statement-making large-scale packaging box installation for the grand opening of their new store in Shanghai.

The store is located within the plush premises of The Bund Finance Center, marking one of Lanvin’s first new retail spaces in many years. Featuring a modern interior by the renowned Milan-based Dimore Studio, the store’s design sets the blueprint for future Lanvin boutiques worldwide. This project coincided with the arrival of Bruno Sialelli as the new Creative Director, bringing a fresh creative vision to the brand.

I worked closely with Delphine Bonora, Visual Identity Director, on the development of new visual merchandising guidelines, special edition packaging projects, and custom store props, ensuring a cohesive and elevated brand experience. The packaging installation was seamlessly integrated into the luxurious retail environment, making a bold, celebratory statement that honored Lanvin’s storied heritage while embracing its future.

This project highlights my expertise in luxury brand storytelling, large-format design, and crafting immersive retail experiences that bridge legacy and innovation.

Scope of work:

1. Visual Merchandise Guidelines

2. Special Edition Packaging

3. VIP Client Classeurs

4. Visual Merchandise Props

Services:

Lanvin store opening Shanghai Bruno Sialelli Dimore Studio Sander Gee Studio.jpeg

 

Lanvin store opening Shanghai Bruno Sialelli Sander Gee Studio
Lanvin store opening Shanghai Bruno Sialelli Dimore Studio Sander Gee Studio.jpeg
Lanvin store in Shanghai design by Dimore Studio
Lanvin Paris Visual Merchandise Guidelines by Sander Gee

Lanvin Paris  Visual Merchandise Guidelines

Lanvin Paris Visual Merchandise Guidelines by Sander Gee
Lanvin Paris Visual Merchandise Guidelines by Sander Gee

Credits

Client: Lanvin Paris Team: Delphine Bonora, Seynabou Gaye 3D Artist: Akil Erkose Interior design Dimore Studio

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