MINI BELUX
NEW MINI. HAPPY YOU.
BIG LOVE.
MINI goes the extra mile and lets enthusiasts enjoy exclusive salon conditions until the end of February.
We were tasked with designing an eye-catching and informative XXL OOH banner to showcase MINI’s participation in Auto Salon 2024. Strategically placed at the iconic Antwerp Central Train Station, the goal was clear: grab attention, build excitement, and drive traffic to MINI’s exhibit during the event.
Service:
Client:
MediaMonks BeLux, MINI BE
The Marcom Engine (Serviceplan, Media.Monks and Berylls)
Eye-catching visuals & brand consistency
We focused on incorporating MINI’s signature design elements and vibrant colors to craft a visually striking banner. At the same time, we made sure to stay true to MINI’s brand guidelines, ensuring consistency in typography, color schemes, and overall brand identity.
A Peek Behind the Scenes: Designs That Shaped the Final Vision
Here’s a glimpse at some of the designs that didn’t make the final cut but were instrumental in shaping the overall look and feel of the finished design. Each concept contributed to the creative process, influencing the final outcome.
Credits
Media Agency : dentsu Agency : The Marcom Engine (Serviceplan, Media.Monks and Berylls) Brand: MINI Client: MINI BELUX Contact: Stijn Vermeulen, Saschia De Rudder, Céline Deplasse, Hebe Van Gysel Campaign Title: New MINI.Happy You. Creative Director: Simon Poett Copywriting: Wim Provoost Designer : Sander Geerts DTP: Yevhenii Kuzmin Account team: Sarah Souffriau, Benoit Leveque (TME); Hélène Bairiot (dentsu) Digital Project Management: Aurora Casiraghi, Alexander Strobbe Social Media Project Manager: Monica Monte CRM Project Manager: Zoë Windmeulen Campaign Manager: Berten Broers, Ward Pardon Connection Planner: Femke van Rijt, Robin Gérondal, Axelle Raquet OOH agency: dentsu