To mark 150 years of the original 501® Jeans, Levi’s brought the celebration to the streets of London, extending the campaign beyond traditional platforms. Harnessing the city’s iconic transport, we transformed the legendary red double-decker buses and classic black taxis into moving tributes to this timeless denim.

The campaign design seamlessly blended the heritage of the 501® with a contemporary flair, creating a visual narrative that captured attention and celebrated individuality. Striking imagery, and dynamic typography brought the brand’s story to life, resonating with London’s diverse and vibrant audience.

Positioning the campaign on some of the capital’s most recognisable vehicles ensured maximum visibility and engagement, reaching millions of commuters, residents, and tourists daily. It not only celebrated the rich history of the 501® Jeans but also reaffirmed their relevance in today’s fashion landscape, making a bold statement about their enduring legacy.