The postpartum care box you actually NEED after any birth.
The mission is to provide expectant women with practical supplies they might not know they need for their postpartum recovery and empower them with knowledge.
Coco Birth Box is a heartfelt initiative designed to empower and support new mothers through the often-overlooked postnatal period. Created by a parent who wanted to help close friends feel prepared and cared for after giving birth, the box combines curated essentials with emotional support. The project has grown from a thoughtful personal gesture into a meaningful product aimed at transforming the postnatal experience for families.
Objective
The primary goal was to create a postnatal care box that not only addressed practical needs but also provided emotional reassurance. The brand sought to communicate warmth, reliability, and understanding while raising awareness of the challenges faced by new mothers.
Challenges
Awareness Gap: Many expectant parents focus on the birth itself, often unaware of the complexities of the postnatal period.
Market Saturation: Competing with large-scale retailers and popular gift hampers required a unique and personal approach.
Customer Education: Introducing a product centred around postnatal care meant breaking stigmas and starting conversations about the emotional and physical toll of early motherhood.
Services:
