BMW x TOMORROWLAND
BMW x Tomorrowland: MAGICAL FOREST.
A partnership of innovation and inspiration.
Crédits:
Client: BMW Group Belux
Creative Director: Elisabeth Neid
Jr. Creative Team: Liesbeth Fauconnier, Marie Janssens
Design: Sander Geerts
Studio: Freddy Grootte, Carolina Traicoff, Barbara Valdez
Account team: Sarah Souffriau, Liesbeth Stevens, Nathalie Vergught, Melissa Bekaert
Plants and flowers: Flora Facto
Butterflies: Total Concept
Car wrap: 3 Motion
Media OOH: JC Decaux
Contacts: Joke Caluwaerts, Pascale Goudvis, Georges Pagalis, Ewoud Van Der Heyden
BMW returned to Tomorrowland, the world-renowned music festival, with a dynamic campaign designed to captivate audiences and highlight the innovation of BMW’s electric vehicles. Created by The Marcom Engine (a collaboration between Serviceplan, Media.Monks, and Berylls), the campaign featured a spectacular immersive installation at Brussels Airport and an enchanting showcase at the festival itself.
Key Highlights
Spectacular installations at Brussels Airport and Tomorrowland, themed around “The Magical Forest.”
Effective use of experiential marketing to connect with a diverse audience.
Enhanced social media engagement through interactive hashtags and a ticket competition.
Scope of work:
1. Design an immersive Installation at Brussels Airport
2. Social media artwork for engagement and competition
3. OOH Brand Materials
4. Car wrap/stickers design
Services: