LaLevée
image by: bouziancopmans
Tailoring the pitch.
From draft to investor-ready.
Business Plan & Investment Deck
LaLevée is a new luxury tailoring brand founded by George Pisa, building on nearly a century of sartorial heritage. The company aims to redefine bespoke tailoring in Belgium and the Netherlands with a focus on inclusivity, sustainability, and transparency. To secure investment and launch, LaLevée required polished, investor-ready materials — both a comprehensive business plan and a concise investment deck.
Our role was to transform rough strategic documents into professional, on-brand tools that reflect the ambition of the brand. The work spanned both digital and print, resulting in a linen-bound business plan and a streamlined investor deck that together set the stage for funding and growth.
Scope of work
Business Plan Design (print)
Designed and produced a linen-bound book with embossed cover, clear typography, and structured layouts.Investment Deck (digital)
Created a presentation-ready PDF with concise hierarchy and consistent visual cues.
Print Production Management:
Coordinated with Drukservice Impressa to manage colour, paper stock, and binding for premium finish.
Content Support
Reformatted tables, charts, and financials for clarity and impact.
Brief
LaLevée provided raw strategy and draft copy outlining their mission, vision, values, and financial goals. Our objective was to design both the **business plan** and **investment deck** so they would be credible, professional, and aligned with LaLevée’s luxury positioning.
Insight
In investor contexts, presentation carries as much weight as strategy. A clear, elegant design reinforces trust and positions the brand as credible from the outset. For LaLevée, this was particularly critical as a start-up entering the high-end fashion market.
Strategy
Translate complex content into a premium visual system that communicates ambition and credibility.
Align both print and digital documents with LaLevée’s brand values (heritage, transparency, sustainability).
Use design as a tool for clarity: structured layouts, consistent type systems, and visual rhythm across long and short formats.
System Rules: Consistent styles for charts, tables, and headings across both print and screen.
Materiality: Linen hardcover with embossed logo to emphasise permanence and gravitas.
Execution
Print: 80-page business plan, bound in linen with debossed logo, using full-page imagery to balance data-heavy sections.
Digital: Investment deck PDF optimised for presentations and screen reading, with clear navigation and hierarchy.
Production: Drukservice Impressa handled high-quality print, including colour accuracy and binding.
Results / Impact
Quantitative: Deck and book used to present an investment requirement, supporting LaLevée’s launch roadmap.
Qualitative: Documents elevated LaLevée’s positioning, giving investors confidence and reflecting the brand’s luxury ethos.
Learnings
Designing for investors requires balancing storytelling with precision. Every page must build confidence and momentum. The combination of print and digital created an impact in formal meetings while ensuring flexibility for remote presentations.
Credits
Client: LaLevée CEO and CFO of George Pisa: Jacques Hulsbosch Design: Sander Gee Studio Print Production: Drukservice Impressa Strategic Business Consultant Masjien: Ann Claes Creative Consultant La Levée: Donovan Tjon Senior Designer & artistic director: Angelo Van Mol